WORK WITH ME

LET'S WORK TOGETHER

I'm here to champion the underdogs of business, whether it's through 1:1 mentoring, Brand Consultancy or whatever else you think you might need me for. Let's talk about how I can help you hit your goals.

HOW I CAN HELP YOU

1:1 MENTORING

If you need some help getting your business started, or someone to keep you on track, hit the button below. I'm accredited!

BRAND CONSULTANCY

Want to build a brand that gets people obsessed? I can consult you an a retainer, or just help on a single project you're stuck on.

ONLINE LEARNING

I have loads of great resources coming your way. Hit the link below to be kept in the loop.

WHY CHOOSE ME?

I’m Alex, and I have always been a weird kid.

Since high school, I stood out from the crowd and never really fitted in. 

I was the awkward, lanky kid that towered over everyone at 5’11, while music ranging from Slipknot to AFI to My Chemical Romance blared from my headphones.

I didn’t wear the right clothes, listen to the right music, or follow the same trends as everyone else I saw around me. To this day, I’m regularly asked if I own a single item of clothing that isn’t black (a few colourful pieces have infiltrated the wardrobe over the years). If you walk into my flat you’ll see I have an impressive collection of Star Wars and Batman merchandise for a woman in her thirties.

I could go on…

But it is the quirks and weirdness that make me who I am, and that made me stand out from against the crowd.

The truth is this...

Being different isn’t a weakness, it’s a game-changing strength. It will make you memorable and get you noticed.  

I started my branding agency, Strange in 2020 and LOVED the process of building my own little rebel empire. No suits, no jargon, just a glitchy, Goth business that looked nothing like anything else I’d seen elsewhere. 

I realised I didn’t want to stop there. If I could build a business that scaled from nothing, I could show other people how to build something they are really proud of, WITHOUT following the rules.

I realised I wanted to show people how to embrace their authentic selves, how to make their personality shine through and build their own maverick businesses.

I made it my mission to inspire and unleash the potential of outliers, underdogs and renegades like you, so you can carve out your place in the world.

That’s why I am SO PUMPED that you’re reading this. 

I want you to live your life on your own terms, loving every work day and building a business you’re insanely proud of. 

It's your turn maverick founder. I can't wait to see what you build.

I'm an accredited mentor for business leaders.

Running a business is no small feat, and let’s be honest—it’s not just about the numbers, systems, or products. It’s about YOU. Your leadership, your vision, and your ability to connect with others authentically are what drive your success.

That’s where I come in. As an accredited mentor, I specialise in helping founders and business leaders tackle the “soft stuff” that can make a hard impact—communication, emotional intelligence, and authentic leadership. These are the things that take you from simply managing a business to truly leading one.

Here’s what you can expect when we work together:

Clarity and Confidence
Together, we’ll cut through the noise, refine your ideas, and help you lead with intention.

Safe, Judgment-Free Support
Whether you’re stuck on a pitch, struggling to connect with your team, or just need to vent, I’m here to listen and guide.

A Holistic Approach
From nailing your brand to sharpening your leadership skills, I’ll help you grow as a person and a professional.

A Trusted Network
If we hit a roadblock outside my expertise, I’ve got a roster of top-notch experts to help us fill in the gaps.

My style is direct but supportive, honest but empathetic. People often tell me I make them feel safe, heard, and ready to tackle whatever’s next. If you’re a leader looking to level up, I’m here to help you do it—on your terms, in your own authentic way.

Sound like what you need? Let’s make it happen.

LET'S WORK TOGETHER

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