Unleash Your Inner Weirdo: How to Build a Brand That Stands Out and Gets you noticed

Welcome to the blog—if you’re here, it means you’re ready to stop playing it safe and start building a brand that’s as badass and unforgettable as you are. Inspired by the first episode of my podcast, Build Your Maverick Business, we’re diving into what it really takes to create a brand that doesn’t just exist—it makes waves. 

1. Your Weirdness is Your Weapon—Own It

Here’s the thing: all those quirks and oddball moments you’ve tucked away? They’re pure gold. Forget about trying to blend in—being different is your superpower. I spent years trying to fit into boxes that just didn’t work for me. But once I stopped giving a fuck about what others thought and embraced my weird, that’s when everything changed. And guess what? The same goes for your brand.

Take Action: Dig deep into your past and pull out those moments where you felt like the odd one out. Use them as the foundation of your brand. Don’t hide the things that make you different—celebrate them, because that’s what will make your brand impossible to ignore.

2. Be Real, or Be Forgotten

Let’s be real—nobody remembers the safe, boring brands. If you’re not authentic, you’re just another face in the crowd. When I launched Strange Creative Studio, I made a decision: this brand was going to be 100% me, no apologies. From the goth-inspired visuals to the blunt, no-BS tone, Strange is a direct reflection of everything I stand for. And that’s why people remember us.

Take Action: If your brand isn’t true to who you are, it’s time to change that. Define your mission in a way that hits home for you. What transformation are you offering your clients? Make sure every part of your brand—from your story to your visuals—screams authenticity. Trust me, people can smell fake a mile away.

3. Your Brand’s Look Should Tell Your Story

Your visual identity isn’t just about looking pretty—it’s about making a statement. Strange Creative Studio’s glitchy, goth aesthetic isn’t just for show; it’s a visual translation of my story. It’s bold, unapologetic, and most importantly, it’s memorable. If your brand looks like everyone else’s, why should anyone care?

Take Action: Take a hard look at your brand’s visuals. Do they reflect who you are and what you stand for? If not, it’s time for a makeover. Your logo, colors, fonts—everything should be a visual extension of your story and your mission.

4. Stop Begging for Customers—Start Attracting Fans

When your brand is real and relatable, you don’t have to chase customers—they come to you. I’m not here to waste time convincing people to work with us. We attract fans—people who get what we’re about and want to be part of it. That’s the power of a brand that doesn’t compromise.

Take Action: Focus on attracting the right people, not everyone. Double down on what makes you, you. The more authentic and unapologetic your brand is, the more you’ll attract the kind of clients who are a perfect fit.

5. Find Your ‘Why’ and Make It Your Brand’s Backbone

Your brand needs a mission that matters. It’s not just about what you sell—it’s about the change you want to create. For Strange Creative Studio, it’s all about empowering outliers, underdogs, and renegades to carve out their space in the world. This isn’t just some catchy tagline—it’s the fuel behind everything we do.

Take Action: Get clear on your brand’s mission. Why do you exist? What difference are you making? Make this mission the core of everything you do, from your content to your client interactions.

Conclusion

Building a maverick brand isn’t about following the herd—it’s about embracing your weirdness and letting it shine through every aspect of your business. When you tap into your story, stay real, and keep your mission front and center, you’ll build a brand that doesn’t just stand out—it kicks ass.

Ready to build a brand that’s unapologetically you? Let’s do this. Get my FREE guide to kick-starting your own rebel empire. I can’t wait to see what you create. 

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