NOT JUST A PRETTY LOGO
LEARN A PROVEN STEP-BY-STEP FRAMEWORK TO CREATE A POWERFUL BRAND AND ATTRACT YOUR RAVING FANBASE.
YOUR BRAND IS NOT YOUR LOGO.
Brand is what people believe in.
It’s what they identify with.
More than that, people want to be associated with what great brands stand for.
WHAT DO APPLE, NIKE AND PATAGONIA HAVE IN COMMON?
Sure, their logos are recognisable. But is that what got them a cult-like following and a billion- or trillion-dollar valuation?
Nope.
Brand is the reason consumers queue for hours to pay over the odds for the latest Apple release. Or choose Nike trainers for their workout, even though they’re not technically the best training shoe. Or pair functional outdoor wear with designer brands at fashion week.
And brand is so much more than a logo. Brand is what people believe in. It’s what they identify with. More than that, people want to be associated with what those brands stand for.
The products and services Apple, Nike and Patagonia sell aren’t unique. They’re not necessarily even better than their competition. Each is a leader in its industry because their brand taps into something bigger. And now yours can, too.
#NotJustAPrettyLogo is my step-by-step online branding course for small and medium businesses. Packed with 8 video lessons, so you can learn whenever and wherever you want, plus an easy-to-follow workbook.
Learn about everything from brand archetypes, to audience personas, to communicating with visuals. Walk away with a killer brand you want to shout about.
INCREASE SALES
Have sales stalled, despite your team putting in more time and effort than ever? Convince consumers to invest their time and money with your business by telling a compelling, authentic story.
DIFFERENTIATE YOUR OFFERING
Do you find it hard to put your finger on what makes your brand so special (even though you know it is)? Stand out in a competitive marketplace by identifying what sets you apart from the rest.
SHAPE YOUR STRATEGY
Do you find yourself frozen, unable to move your business forward because there are simply too many options? Stay on track and make decisions easier by refining your vision and values.
GROW YOUR BUSINESS
Are you trying to move into new markets, or increase your customer spend? Reshape how consumers and investors think about your business by moving beyond the transactional in defining the value you offer.
CULTIVATE CUSTOMER LOYALTY
Do you spend too much time chasing new leads, rather than cashing in on existing customers? Make repeat purchases a no-brainer by tapping into emotions and creating a community around your brand.
CREATE COMPELLING MESSAGING
Do you struggle to explain what you do without confusing people… Or sending them to sleep? Make people sit up and listen with a smart, snappy purpose, mission and vision that offers clarity and inspiration.
GENERATE BETTER MARKETING
Do you spend hours brainstorming because you don’t know how to shout about your business? Discover a jumping-off point that helps you engage your target audience, while adding value to your brand.
COMMUNICATE WITH CONFIDENCE
Does your business’ voice sound completely different across all touchpoints, depending who’s writing (and what mood they’re in)? Express your brand’s true personality and help your whole team talk as one.
GET YOUR BRANDING WORKBOOK
Your manual for bringing your brand to life. You’ll have infographics, visual examples and space to track your own thinking throughout the course. Refer back to it forever.
I BELIEVE BRANDING SHOULDN’T BE RESERVED FOR GLOBAL CORPORATIONS.
That’s why I created ‘Not Just a Pretty Logo’ – an online course that empowers small- and medium-size businesses (like you) to build a powerful brand that gives you a competitive advantage.
Be guided step-by-step through our tried-and-tested framework. Learn about everything from brand archetypes, to audience personas, to communicating with visuals. Walk away with a killer brand that takes your business to the next level.
All the impact. Without the massive expense.
WHAT YOU'LL LEARN
THE FUNDAMENTALS: LEARN WHAT MAKES A MAVERICK BRAND
Understand what brands are, why they exist, and how a powerful brand makes you stand out.
ARCHETYPES: FIND OUT HOW TO HACK YOUR BRAND
Learn the theory of brand archetypes and discover how they help you create deep connections with the people you want to reach.
STORYTELLING: REMEMBER HOW YOU GOT HERE
Discover how to weave an authentic, powerful story that captivates your audience and adds depth to your brand.
MISSION AND VALUES: KNOW WHAT YOU STAND FOR
Find out how to sell a revolution, not just products or services, and attract the fans you want by wearing your values on your sleeve.
YOUR CULT: DEFINE WHO YOU’RE SPEAKING TO
Item Learn how creating personas helps you get crystal clear on who you want to reach
YOUR VOICE: SPEAK YOUR CULT’S LANGUAGE
Hammer home your messaging and find your brand tone of voice by speaking the language of your fanbase.
YOUR DESIGN: LOOK THE PART
Once the all-important groundwork is in place – and you know who you are and what you stand for – learn how to visually communicate the uniqueness of your brand, way beyond your logo.
HI. I'M ALEX, FOUNDER AND CREATIVE DIRECTOR OF STRANGE.
I’ve been a graphic designer and art director for more than a decade, working with brands in fashion, music, beauty, tech and more. I also host the ‘Build Your Maverick Business’ podcast and co-host ‘Masterclass: Uncovering your personal brand story’ (check them out!)
To be honest, I’ve always been a misfit – an outsider and weird kid, who never quite fitted in. But, after years of trying to conform, I realised being different is a strength. It makes you memorable, gets you noticed.
That’s why I founded Strange. Since we launched our brand, we’ve been attracting fans – not chasing clients.
Now, we’re on a mission to inspire and empower other outliers, underdogs and renegades to carve out their place in the world and stand out from the crowd
Together, we’ll help you find your raving fan base.
We see past the obvious, getting to grips with what makes your business extraordinary: the stories, the quirks, the personalities – all the things that make your brand unapologetically individual – and bringing them to life. We want to help you embrace your brand’s authentic self and let its uniqueness shine through.
I know ‘Not Just a Pretty Logo’ works, because I used this framework to build the Strange brand. Using this method I went from feeling lost, spending all my time pursuing scattered strategies and chasing clients, to building a loyal audience who wants what I’m selling.
And now I’m going to walk you through it, step by step.
DAUNTED BY THE IDEA OF BUILDING YOUR OWN BRAND? HERE’S WHAT MY STUDENTS ARE SAYING…
“The programme was put together incredibly well. Absolutely loved the workbook which walks you through how to create a brand in logical steps. There was some surprising a-ha! moments, like getting clarity on the brand mission.
This is not something I've done before and will really help me pull together a much stronger message for my new brand. Alex takes you through thoughtful and creative examples to illustrate the lessons. And gets you to think deeply about what your brand is.”
Fiona Brennan - Marketing Business owner
“I had a vague idea of what branding meant before this programme. I know so much more now! I loved the style of the programme, short videos with actual examples and then a work book with everything you need (so no need to take notes) so that you can start on your own branding journey. I have learnt so much and have my handy notebook to take with me on this journey!
Loved how clearly Alex explained everything and gave examples. The course was at an excellent pace and I loved the workbook.”
Marianne Green - Food & Drink Business Founder
WHAT YOU GET
LEARN WHENEVER AND WHEREVER YOU WANT
REFER BACK TO IT FOREVER
£249
JOIN WITH CONFIDENCE - 7 DAY MONEY BACK GUARANTEE
I'm so confident you’ll love this course, we’ll give you your money back if you don’t. Just click here to find out more about our 7-day money back guarantee.
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here